Retailing capabilities have evolved considerably over the last 30 years in the Travel Industry. Through new technologies and systems evolution, the distribution of airline tickets have become more massive year after year, bringing travelers and airlines closer.
Each new technology enables efficiencies and reduces frictions in several processes, resulting in an increase in conversion rate and an increase in market size and revenues.
But the customers needs continue to evolve and more flexibility is needed in the era of digitalization. Travel industry needs to adapt to this new paradigm of flexibility.
Airlines want to be customer-centric and increase value to travelers, but the experience is still full of friction.
Retailing air tickets is complex, costly, and full of limitations. Airlines want to sell anything to anyone, in any channel.
Lack of data & control
Airlines need new tech infrastructure to regain control of products, money, and data.