TravelX Names Brent Overbeek Chief Commercial Officer

MIAMI – July 08, 2025 – TravelX, a pioneer in airline inventory and post-booking revenue management technology, today announced the appointment of Brent Overbeek as Chief Commercial Officer, who will oversee growth strategy, partnerships, and go-to-market initiatives.

Overbeek brings more than 25 years of executive leadership in airline revenue management, sales, and network strategy. Most recently, he served as Executive Vice President and Chief Revenue Officer of Hawaiian Airlines, where he led revenue management, global sales, alliances, and network planning. Prior to that, he held leadership positions at Etihad Airways and spent more than 13 years at American Airlines, overseeing domestic pricing, regional revenue management, and transatlantic strategy.

“We are thrilled to welcome Brent to our executive leadership team. Brent’s unmatched industry expertise and commercial acumen will be critical to ongoing efforts to advance our transformative RmX® platform, which is reshaping the way airlines manage and optimize their inventory post-booking,” said Juan Pablo Lafosse, TravelX Chief Executive Officer.

“I’m excited to join at such a pivotal moment for airline innovation,” said Overbeek. “TravelX is redefining how airlines unlock value after booking. I look forward to leading initiatives to accelerate the company’s growth and expand its global commercial footprint.”

Brent is a long-time board member of ATPCO. He is a graduate of UC San Diego with a B.A. degree in Economics.  

Overbeek will be taking over the Chief Commercial Officer role from Francisco Vigo, who will become the company’s Chief Operating Officer, ensuring operational excellence, client success, and seamless implementations across all airline partnerships.

About TravelX

TravelX, a pioneer in airline inventory and post-booking revenue management AI-based technology, empowers airlines to transition from static to dynamic inventory management, enabling them to increase profits without incurring additional operational costs. More info on: www.travelx.io